We're not a generalist AWS consulting firm. We're a purpose-built advisory practice focused exclusively on helping SaaS companies and ISVs generate revenue through AWS Marketplace and co-sell programs.
ISV Boost was founded by Nitin Kumar, a cloud go-to-market advisor with more than two decades of hands-on experience across enterprise software, cloud ecosystems, SaaS growth, and partner-led revenue strategies. Over that time, the focus evolved from building technology to helping software companies turn one of the most valuable — and most misunderstood — distribution channels in enterprise tech into real revenue: the cloud marketplace.
After years working closely with SaaS vendors, ISVs, and enterprise software companies — from emerging startups to globally recognized technology brands — a pattern became clear: the companies that succeeded on AWS Marketplace weren't just the ones with the best products. They were the ones who understood how to operate within the AWS ecosystem — how to engage AWS sellers, structure Private Offers, run co-sell motions that actually closed deals, and prove revenue attribution to both AWS and their own leadership teams.
ISV Boost exists to give every software company access to that operational knowledge — without requiring them to hire a full internal team or spend years learning through trial and error. We bring the depth of an advisor who has done this work alongside software vendors and knows how AWS sellers think, what they need to see, and what makes a co-sell relationship actually work.
Product setup, SaaS contracts, pricing strategy, submission process, and launch execution across all Marketplace product types.
Gap assessment, remediation roadmaps, and guided FTR submissions across all five pillars for ISV Accelerate eligibility.
ACE program setup, opportunity management, AWS field team engagement, and co-sell motion design that generates real pipeline.
Offer design, pricing structures, reseller channel setup, and CPPO governance for enterprise and channel-driven deal models.
Salesforce, HubSpot, and Dynamics integration with AWS Marketplace for accurate lead routing and closed-loop revenue reporting.
AWS Partner Revenue Management readiness, attribution model design, and CRM alignment for ISV Accelerate tier progression.
Getting listed on AWS Marketplace is a milestone. It is not an outcome. A listing without a co-sell motion, without Private Offer capability, without CRM integration, and without revenue attribution is just infrastructure — it's not a business result.
Every engagement we run is designed to close the gap between "we're live on Marketplace" and "Marketplace is generating measurable revenue." That means we go further than most consultants — into deal desk operations, AWS field relationships, and the PRM compliance frameworks that determine your program tier and access to AWS sales resources.
Book a Discovery CallWe don't bill hours to fill a statement of work. We structure engagements around business outcomes — revenue milestones, program tier progression, and measurable pipeline impact.
We start every engagement with an honest assessment of where you actually are — including things that other consultants would skip past to get to the billable work faster.
Our goal is to build your team's capabilities, not create a consulting dependency. We document processes, train your people, and hand off operational ownership when the time is right.
A 30-minute discovery call is the fastest way to understand where you stand and what's possible.