Your CRM and AWS Marketplace need to talk to each other. Without that connection, revenue attribution is broken, leads get lost, and Marketplace performance is invisible to your sales team.
Most SaaS companies run AWS Marketplace and their CRM as completely separate systems. Marketplace leads get emailed to a sales rep who manually creates an opportunity. Deal closures in the CRM never get linked back to the Marketplace transaction. Co-sell activity in ACE doesn't sync with CRM pipeline. The result is a revenue attribution gap that makes it impossible to measure Marketplace ROI or satisfy AWS PRM requirements.
Beyond attribution, the operational burden is significant. Sales reps spend time on data entry instead of selling. Reporting is delayed. And every manual step introduces errors that compound over time into inaccurate forecasts and missed program compliance deadlines.
Marketplace buyer leads flow automatically into your CRM — routed to the right rep, with source attribution intact, and without manual steps that delay follow-up.
Deals closed in your CRM link back to their Marketplace and ACE origins — giving you full visibility into which channels, offers, and co-sell activities are driving revenue.
CRM integration is the technical prerequisite for PRM compliance. Without it, you cannot satisfy AWS revenue attribution requirements or advance in ISV Accelerate tiers.
Any manual step between Marketplace and CRM is a potential failure point. Reps under deal pressure skip data entry. Fields get populated inconsistently. Attribution breaks — and you don't find out until it's too late to fix.
Connecting systems without designing the underlying data model — how Marketplace deal IDs map to CRM opportunity fields, how ACE stages map to your sales stages — creates a technically working integration that produces unusable data.
Many companies integrate Marketplace billing with their CRM but forget ACE. Without ACE sync, co-sell activity is invisible in your CRM — making it impossible to measure co-sell pipeline or satisfy PRM attribution requirements.
Initial deal integration is only half the problem. Renewals, amendments, and upgrade transactions need to flow back to CRM with the same fidelity as new deals — otherwise your subscription revenue attribution falls apart over time.
We document your current CRM setup, Marketplace configuration, ACE usage, and any existing integration attempts — identifying gaps and the specific data flows that need to be established.
We design the field mappings, object relationships, and data transformation rules that translate Marketplace and ACE data into your CRM's data model without distorting your existing sales process.
We select and configure the right integration approach for your stack — whether that's an AWS-native integration, a middleware platform (Zapier, MuleSoft, Boomi), or a dedicated Marketplace CRM connector.
We build automated lead ingestion from Marketplace to CRM — with deduplication logic, lead routing rules, and source attribution fields that feed your revenue attribution model.
We synchronize ACE opportunity data with your CRM pipeline — mapping co-sell stages, AWS engagement status, and PDM assignments to fields your sales team can act on.
We build Marketplace-specific reports and dashboards in your CRM — showing pipeline by source, co-sell influence, Private Offer conversion, and Marketplace revenue contribution.
Every Marketplace lead flows directly into CRM — routed, attributed, and actionable — without a rep touching a data entry form.
Leadership can see Marketplace pipeline, co-sell influence, and closed revenue in real-time from the CRM — no spreadsheet reconciliation required.
The data model and attribution fields required to satisfy AWS PRM compliance requirements are built in from day one.
Let's assess your current integration state and design the data flows your revenue attribution requires.