AWS Partner Central is the new unified platform for the AWS partner ecosystem. Migration isn't optional — and doing it without a plan is one of the most disruptive things you can do to your AWS partnership operations.
AWS Partner Central consolidates what used to be separate portals — APN, ACE, and partner resources — into a single unified platform with new workflows, permission models, and operational processes. For ISVs who have established operating rhythms in legacy portals, migration requires more than logging into a new system. It requires redesigning how your team manages co-sell, Marketplace operations, and AWS engagement.
Companies that migrate without preparation experience weeks of operational confusion — teams that can't find their ACE opportunities, permissions that didn't carry over correctly, and workflow breakdowns that delay active deals. The technical migration is the easy part. The process redesign is where most companies struggle.
Partner Central gives you a single platform for Marketplace, co-sell, and partner resources — which can simplify operations significantly if you take the time to set it up correctly.
Partner Central's ACE interface includes improvements to opportunity management and co-sell tracking that legacy users haven't had access to — migration unlocks a better co-sell experience.
Some newer AWS partner program features and benefits are exclusively available through Partner Central. Staying on legacy portals means missing out on capabilities that are actively shaping partner success.
Partner Central isn't a 1:1 replica of legacy portals. Teams that try to replicate legacy workflows in a new system find that the system's structure doesn't support those workflows — leading to workarounds that undermine the platform's actual capabilities.
Partner Central has a more granular permission model than legacy portals. Companies that migrate without mapping roles in advance end up with team members locked out of key functions or with inappropriate access levels that create governance problems.
Teams that migrate while managing active ACE opportunities and Marketplace transactions risk losing deal context, breaking in-flight workflows, and creating a terrible experience for team members at the worst possible time.
Throwing a new platform at a team without training creates productivity loss that can take months to recover from. Partner Central has enough new surface area that even experienced AWS partners need structured enablement.
We evaluate your current portal usage patterns, active workflows, ACE pipeline state, and team structure — identifying everything that needs to be accounted for in the migration plan.
We redesign your partner operations processes for Partner Central's structure — mapping legacy workflows to the new platform and identifying where the new design is genuinely better than what you've been doing.
We design the user role structure, permission levels, and access controls for Partner Central — ensuring every team member has exactly the access they need from day one.
We plan the migration sequence to minimize operational disruption — migrating data and workflows in a logical order, with rollback considerations for any critical operational functions.
We train your operations, sales, and partner management teams on Partner Central — covering ACE workflows, Marketplace management, and the new co-sell features available in the platform.
We support your team through the first 4–6 weeks post-migration — answering questions, resolving any configuration issues, and ensuring operational effectiveness is restored quickly.
Migration completes without dropping active deals, losing pipeline visibility, or creating a multi-week recovery period for your team.
Every team member knows how to use Partner Central for their role — with documented processes and a runbook they can reference independently.
Redesigned processes that take advantage of Partner Central's capabilities — not just a replication of legacy workflows in a new interface.
Let's assess your readiness and build a migration plan that protects your operations throughout the transition.