Standard public pricing doesn't close enterprise deals. Private Offers give you the flexibility to meet buyers where they are — and let them apply their AWS committed spend to your product.
Enterprise buyers almost never purchase software at public list price. They have negotiated rates, multi-year commitment preferences, custom contract terms, and — critically — AWS Enterprise Discount Program (EDP) commitments they need to satisfy. Without Private Offer capability, your Marketplace listing can't serve these deals.
Many SaaS companies are surprised to discover that their most strategic buyers — the ones with the largest deal sizes — are the hardest to transact with on Marketplace because they've never configured Private Offers. The result is deals that either bypass Marketplace entirely or stall while teams figure out the mechanics under pressure.
Enterprise buyers with AWS EDP commitments are actively looking for products to apply their committed spend to. Private Offers position you as an EDP-compatible vendor.
Transacting through Marketplace with custom terms often bypasses traditional procurement cycles — reducing the number of legal, finance, and IT approvals required.
Multi-year, volume-tiered Private Offers encourage buyers to commit to larger contracts than they would on a monthly subscription model.
Sending an enterprise prospect to your public Marketplace listing without Private Offer capability signals that you don't understand how enterprise Marketplace transactions work — damaging credibility at the worst moment.
Private Offers that don't qualify for EDP consumption miss one of the primary reasons enterprise buyers want to transact through Marketplace. Understanding which offer types qualify is critical.
Without a defined process, Private Offers get created ad hoc — with inconsistent terms, pricing errors, and delays that reflect poorly on your sales team and extend deal cycles.
Private Offers that expire mid-deal or don't include renewal provisions create awkward contract gaps. Getting renewal mechanics right in the initial offer is significantly easier than retrofitting them later.
We assess your pipeline to identify which deals are Private Offer candidates and what offer structure best serves each buyer's procurement context and EDP situation.
We design pricing tiers, contract durations, payment schedules, and renewal terms — balancing what the buyer needs with what creates the strongest revenue recognition for your business.
We ensure your offer structure qualifies for EDP consumption and aligns with AWS Marketplace pricing rules — avoiding the surprises that derail deals at closing.
We build a repeatable deal desk workflow for creating, reviewing, and sending Private Offers — so your sales team can execute them reliably without tribal knowledge.
We train your sales team on Private Offer mechanics, buyer conversations, and how to position Marketplace transactions as a selling advantage rather than a procurement hurdle.
We support the creation and delivery of initial Private Offers, monitoring acceptance status and troubleshooting any technical issues that arise during the transaction.
Your sales team can respond to any enterprise buyer's Marketplace transaction requirements with a structured, professional Private Offer within 24–48 hours.
Deals that previously stalled at procurement now close faster because buyers can apply EDP spend and transact without traditional PO processes.
A documented deal desk process that any sales rep can follow — eliminating the knowledge bottlenecks that slow down offer creation at scale.
Let's assess your current deal pipeline and build the Private Offer infrastructure your sales team needs.